Natura
Developed an app, Natura, that allows users to identify plants and fungi through photography while discovering detailed information about their features, range maps, seasonality, and origins. Natura satisfies curiosity about the natural world during neighborhood strolls or hikes. Also, it encourages engagement with the environment by rewarding users with badges for photographing a variety of species.


Check the process book here


Time
Fall 2021


Skill
UXUI Design  
Brand Identity 

Adobe XD 
Adobe Illustrator 
Adobe After Effects


Team
Dana Nissan 
Phi Ho
























Branding
Natura is a blend of playfulness and knowledge, featuring clean and simple illustrations that feel approachable and friendly. The nature-inspired color palette and highly readable typeface enhance its informative feature.












User Experience Through comprehensive interviews, we explored what information users seek about plants and fungi, their motivations for this knowledge and the context of their outings.







 

















App Experience
The images above highlight the user experience in Natura, where users can easily access information about plants and fungi by photographing them or uploading their own images. Natura also fosters environmental engagement by rewarding users with badges for capturing a variety of species.







©2024 En Yu (Annie) Ma