Developed an app, Natura, that allows users to identify plants and fungi through photography while discovering detailed information about their features, range maps, seasonality, and origins. Natura satisfies curiosity about the natural world during neighborhood strolls or hikes. Also, it encourages engagement with the environment by rewarding users with badges for photographing a variety of species.
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Fall 2021
UXUI Design
Brand Identity
Adobe XD
Adobe Illustrator
Adobe After Effects
Dana Nissan
Phi Ho
Branding
Natura is a blend of playfulness and knowledge, featuring clean and simple illustrations that feel approachable and friendly. The nature-inspired color palette and highly readable typeface enhance its informative feature.
App Experience
The images above highlight the user experience in Natura, where users can easily access information about plants and fungi by photographing them or uploading their own images. Natura also fosters environmental engagement by rewarding users with badges for capturing a variety of species.