Loosen Up
Created an exhibition for all ages based on a famous filmmaker and actor, Charlie Chaplin. He lightens up people from everyday struggles and tragedy with his humor, and the exhibition carried this energy; visitors could pick up happiness by experiencing different activities from loosening up their face to entire body, and taking away the positive spirit to their life.

Time
Fall 2021


Skill
Exhibition Design 
Book Design
Brand Identity 

Fusion 360
Adobe Illustrator
Adobe Photoshop
Woodboard

















Branding The branding of Loosen Up took inspiration from a film ceremony and theater. and the typefaces, colors, materials and image style were created.










Floorplan The exhibition was located in the Art Building Quad at San José State University, and it was divided into 3 sections: courtyard, hallway and main gallery.











Exhibition Courtyard had holeboards and a backdrop, which allowed visitors to take pictures and loosen up their faces before entering the exhibition.











Exhibition Hallway was hung up Chaplin’s movie posters along with the timeline. It had holeboards requiring visitors to follow a certain pose to go through, which allowed visitors to warm up their body.












Exhibition The main gallery was designed a 360° interactive screen playing Chaplin’s video and quotes. It allowed visitors to have fun by touching the handprints and footsteps.










Process Book Documented the process of the project from the beginning to the end; from working with hand sketches to a 3D program.





©2024 En Yu (Annie) Ma